DENNIS HUNTER

Launching a New Bundled Service for DISH TV and Hughesnet Satellite Internet

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After the merger of Hughes and DISH TV, the two companies wanted to launch their first-ever bundled service offering. I developed a comprehensive brand launch campaign to support the new bundle in market.

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The target audience is very rural, so I developed a concept for the campaign that highlighted rural lifestyles and showed how the new bundled service from DISH and Hughesnet is "Built for Right Here."

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Deliverables included online videos, social and programmatic ads, print ads, direct mail, email, collateral materials, radio scripts, and a landing page.

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The campaign went live in May 2024.