Ernst & Young :: Branding and Advertising
EY is one of the Big Four accounting and auditing firms. As part of Ernst & Young's agency-of-record for a decade, I consulted with this financial giant on numerous strategic and creative deliverables—from branding assignments to print campaigns to Web sites and interactive advertising.
I provided strategic recommendations for rebranding Ernst & Young's prestigious Entrepreneur-of-the-Year awards program.
I delivered a new brand strategy and corporate identity to help EY spin off an online learning platform, which was rebranded as Intellinex.
I created web sites and marketing materials to support a major B2B initiative, the Ernst & Young Strategic Growth Forum.
I created print and digital advertising for a variety of objectives, including B2B and recruitment marketing.