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Ernst & Young :: Branding and Advertising

 

EY is one of the Big Four accounting and auditing firms. As part of Ernst & Young's agency-of-record for a decade, I consulted with this financial giant on numerous strategic and creative deliverables—from branding assignments to print campaigns to Web sites and interactive advertising.

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I provided strategic recommendations for rebranding Ernst & Young's prestigious Entrepreneur-of-the-Year awards program.

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I delivered a new brand strategy and corporate identity to help EY spin off an online learning platform, which was rebranded as Intellinex.

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I created web sites and marketing materials to support a major B2B initiative, the Ernst & Young Strategic Growth Forum.

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I created print and digital advertising for a variety of objectives, including B2B and recruitment marketing.

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