Hughes Corporate Ads
Each year, Hughes develops a print campaign that sets the theme and tone for the year's corporate communications and marketing. In working with Hughes for over a decade, I developed half a dozen distinct campaigns showcasing the company's leadership and innovation in broadband technology and network services. The ads are visionary and aspirational in tone, positioning Hughes as a thought leader. Click on an image above to see the full ad.
Hughes Corporate Brochure and Identity System
In 2015 I guided our team in the development of a new brand identity system for Hughes, including a new corporate brochure. Inspired by the square shape of the "H" in the Hughes logo, the brochure's innovative design uses a small form factor and a square shape. This motif was carried over into other collateral materials, Web sites, and new brand guidelines.