HughesNet "Possibilities" TV Spot
HughesNet, America's #1 satellite Internet provider, asked an online video for their annual sales meeting—one that would ramp up the emotional appeal of their brand. Produced on a shoestring budget, the video used stock footage, supers, and music to deliver an emotional message about the benefits of HughesNet service.
The sales meeting video was so popular that HughesNet asked us to turn it into a consumer-facing TV spot. We reconceived the spot for TV with a new script, music and professional voiceover.
I provided strategy, concept, creative direction, copy supervision, art direction, client presentations, and I supervised video editing, color correction and sound engineering, voiceover talent, and our producer.