DENNIS HUNTER

Smirnoff: Crisis Management on Web and Social

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Within days of Russia's invasion of Ukraine, people on social media began calling for the boycott of Russian vodkas. We created materials for the Smirnoff.com home page and for social media to explain that Smirnoff is not a Russian brand—and hasn't been for over 100 years. It's 100% owned by British company Diageo, and is made in the USA and a dozen other countries (but Russia isn't one of them).