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DENNIS HUNTER
Senior creative director and writer with decades of experience working with some of the world's biggest brands and agencies.
Scroll down and get to know some of my work. Most images are clickable for full case studies.
Making Smirnoff Relevant to Gen Z and Millennials 📲
Helping the world's #1 vodka make its 150-year old brand more contemporary where it counts most for young adults: on social media
CASE STUDY ➡
CASE STUDY ➡
Say "Hi!" to the New Hughesnet 👋
NEW WORK! A humorous spokesperson and a national TV campaign for Hughesnet, the #1 internet provider in rural America. This is satellite internet reinvented.
CASE STUDY ➡
CASE STUDY ➡
Spicing Up Smirnoff, the Karol G Way 🎶
Reaching the Latin mega-celebrity's 75 million social followers by tapping into her music and lyrics. The result? 112K likes, 4.3K comments, and 2K shares.
CASE STUDY ➡
CASE STUDY ➡
Rebranding a $26 Billion Financial Institution
A complete brand makeover for Florida's second-largest bank — from tagline to TV campaign, and beyond
CASE STUDY ➡
CASE STUDY ➡
Creating a Splash for SMASH 💦
A fresh campaign including digital video, social media, and outdoor advertising for one of Smirnoff's top-selling ready-to-drink alcoholic beverages
CASE STUDY ➡
CASE STUDY ➡
Branding KFC's Desserts — in Two Languages
I helped create a new brand platform for KFC's desserts ("postres") in Latin American markets. The project included naming the overall dessert platform and the individual desserts, developing taglines and design recommendations, and creating a "sizzle" video to launch the new dessert platform. The work was developed simultaneously in Spanish and English, to serve in Latin America and beyond.
Marketing an Iconic 📈 B2B Consulting Firm
Brand strategy, advertising, recruitment marketing, and websites for a Big 4 accounting firm
CASE STUDY ➡
CASE STUDY ➡
Rethinking Tennessee Whisky as a Summer Drink
Seasonal promotion for George Dickel Tennessee Whisky, highlighting key summer moments of celebration and gifting occasions like Father's Day
CASE STUDY ➡
CASE STUDY ➡
Touchdown 🏈 for Smirnoff at Super Bowl LVI
Scoring big-time on social media to support national activations for the big game
CASE STUDY ➡
CASE STUDY ➡
Getting Spring Breakers 🎉 Under Control in Miami
An influencer-driven public awareness campaign for Greater Miami Convention & Visitors Bureau, to combat the annual plague of college students misbehaving in South Beach
Don't Snooze 😴 on Data Visualization
B2B technology marketing for Tableau — the #1 data visualization software, and a division of Salesforce — including a white paper and digital campaign targeting insurance professionals
CASE STUDY ➡
CASE STUDY ➡
A B2B Makeover for a Leading Caribbean Telecom Provider
Brand launch campaign for Flow Business in the Cayman Islands
CASE STUDY ➡
CASE STUDY ➡
Bundling Mobile & Internet for Caribbean Consumers
360° consumer campaign with TV, radio, print, online, social, email, and out-of-home components for Flow, the Caribbean's largest mobile phone & home internet service provider
CASE STUDY ➡
CASE STUDY ➡
Keeping It Cool 😎 at the Hottest Party in America
Social media to support Smirnoff's experiential, influencer, and event marketing at Neon Carnival (part of Coachella)
CASE STUDY ➡
CASE STUDY ➡
A Client Relationship Spanning Two Decades, and Three Agencies 🤝
I've delivered literally hundreds of creative assets that helped make Hughesnet America's #1 choice for satellite internet: numerous TV campaigns, print ads, websites, direct mail, email marketing, acquisition and retention marketing, online video, visual identity and brand guidelines, messaging and copy guidelines, and more. To keep it short and simple, my case study includes just a few examples.
CASE STUDY ➡
CASE STUDY ➡
Relaunching the #1 Satellite Internet Provider
An incredibly complex production with 18 actors and 10 filming sets built in a single studio, this 60-second direct-response TV commercial became the longest-running, most successful spot in Hughesnet's history
CASE STUDY ➡
CASE STUDY ➡
Explaining a New Hybrid Internet Technology
Long-form explainer video for Hughesnet Fusion, which combines satellite & wireless technologies into a single internet connection
CASE STUDY ➡
CASE STUDY ➡
Growing the Mission of South Florida's Largest Food Bank
Video, outdoor, digital, and display advertising
CASE STUDY ➡
CASE STUDY ➡
Multicultural Marketing for the Most American University
Helping Harvard Business School reach executives in China and abroad
CASE STUDY ➡
CASE STUDY ➡
Capturing the Excitement 😁 of a New Game Console
A new, culturally validated name and identity for a cutting-edge gaming console made by Brazilian firm TecToy, for sale in Brazil, Russia, India and China
CASE STUDY ➡
CASE STUDY ➡
Rebranding a 55,000-person Global Consulting Giant
Complete visual identity makeover for a world-leading B2B professional services firm
Honoring 150 Years of Financial Strength
Radio, print, and web advertising to celebrate insurance leader Guardian Life
CASE STUDY ➡
CASE STUDY ➡
Creating the Netflix of Yoga and Wellness 🧘
Marketing Warrior Flow TV, a startup streaming video service in the wellness category
CASE STUDY ➡
CASE STUDY ➡
Multicultural Small Biz Marketing for a Cable Giant
Helping Optimum Business reach small business owners of South Asian descent with communications that are culturally relevant
CASE STUDY ➡
CASE STUDY ➡
Simplifying the Timeshare Market
Qualitative research, executive interviews, competitive audit, SWOT analysis, and strategic branding recommendations for Cendant, which became a national leader in timeshares after its $1.7 billion acquisition of Fairfield Communities and Trendwest Resorts
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