HOME | Dennis Hunter

Senior creative director and writer with decades of experience working with some of the world's biggest brands and agencies.

Scroll down and get to know some of my work. Most images are clickable for full case studies.

Making Smirnoff More Relevant to Young Adults 📲

Helping the world's #1 vodka refresh its 150-year old brand where it counts most for Millennials and older Gen Z consumers: on social media.

CASE STUDY ➡

Launching a New TV + Internet Bundle 📺

A brand launch campaign for the first-ever bundled service offering from DISH TV and Hughesnet satellite internet. The campaign highlights the rural American lifestyle of its target audience.

Deliverables included online video, social and programmatic ads, print and collateral materials, email, radio scripts, and a landing page.

This is new work, launched in May 2024.

CASE STUDY ➡

Marketing Affordable Plans from UnitedHealthcare

I'm currently developing a comprehensive bilingual advertising campaign for UnitedHealthcare's 2025 plan year, covering all of this $520 billion company's health plans offered under the Affordable Care Act.

Developed in both English and Spanish for General Market and Latino audiences, the campaign includes extensive online video, websites, email marketing, digital & social advertising, DRTV, and more.

Check back here in Q4 2024 to see the work.

Spicing Up Smirnoff, the Karol G Way 🎶

Reaching the Latin mega-celebrity's 75 million social followers by tapping into her music and lyrics. The result? 112K likes, 4.3K comments, and 2K shares.

CASE STUDY ➡

Say "Hi!" to the New Hughesnet 👋

A humorous spokesperson and a national TV campaign for Hughesnet, the #1 internet provider in rural America. This is satellite internet reinvented.

Recent work, launched in December 2023.

CASE STUDY ➡

Rebranding a $26 Billion Financial Institution

Creative direction of a complete brand makeover for Florida's second-largest bank — from tagline to TV campaign, and beyond.

CASE STUDY ➡

Creating a Splash for SMASH 💦

A fresh campaign including digital video, social media, and outdoor advertising for one of Smirnoff's top-selling ready-to-drink alcoholic beverages.

CASE STUDY ➡

Branding KFC's Desserts — in Two Languages

A new brand platform for KFC's desserts ("postres") in Latin American markets. The project included naming the overall dessert platform and the individual desserts, developing taglines and design recommendations, and creating a "sizzle" video to launch the new dessert platform. The work was developed simultaneously in Spanish and English, to serve in Latin America and beyond.

Marketing an Iconic 📈 B2B Consulting Firm

Brand strategy, advertising, recruitment marketing, and websites for a Big 4 accounting firm.

CASE STUDY ➡

Rethinking Tennessee Whisky as a Summer Drink

Seasonal promotion for George Dickel Tennessee Whisky, highlighting key summer moments of celebration and gifting occasions like Father's Day.

CASE STUDY ➡

Touchdown 🏈 for Smirnoff at Super Bowl LVI

Scoring big-time on social media to support national activations for the big game.

CASE STUDY ➡

Getting Spring Breakers 🎉 Under Control in Miami

An influencer-driven public awareness campaign for Greater Miami Convention & Visitors Bureau, to combat the annual plague of college students misbehaving in South Beach.