HughesNet Gen4 :: "Ubiquity" TV Spot
HughesNet, America's #1 satellite Internet provider, asked for a TV spot to introduce their new brand extension, HughesNet Gen4, with faster speeds and greater download capacity. Supervising a team of art directors, producers and creative professionals, I wrote and developed an innovative TV spot that became the most successful one in HughesNet's history.
A massive production involving four scripts, 18 actors, and 10 sets—filmed in a studio in Brooklyn during a blizzard that shut down New York City—the spot was a smash success with the client and with viewers.
The commercial was so successful at making the phone ring that the client kept it on-air for over three years.