DENNIS HUNTER

Qomplx :: Cybersecurity and Cloud Technology Marketing

 

I consulted in the role of creative director and primary writer on numerous marketing initiatives for Fractal Industries (later rebranded as Qomplx). Qomplx is a cloud-native risk analytics platform for cybersecurity, which provides extremely sophisticated AI-enabled solutions for managing, orchestrating and automating cybersecurity operations, risk mitigation, and industrial supply chains.

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The platform's users include the world's largest banks, insurers, manufacturers, and more, who require innovative solutions to some of the most challenging data science problems in the business world.

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I provided brand strategy and identity, and development of extensive short-form and long-form content for marketing brochures and Web sites. This content is often so highly technical in nature that it defies comprehension by the average reader.

 

The challenge: make highly complex and technical topics like Cyber-Physical System Graphs, Behavioral Analytics, and Data Orchestration Engines relatable, while telling a compelling brand story.

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Mission accomplished. In 2019 Fractal Industries received $79 million in venture capital and rebranded as Qomplx. And in 2021 Tailwind entered into a definitive agreement to combine with Qomplx at an enterprise value of $1.17 billion.

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Click below to explore the 12-page corporate sales brochure I developed for Qomplx when it was still known as Fractal. This was one of numerous creative deliverables that helped the company fuel its rocket-like growth from start-up to billion-dollar corporation.