Flow :: "Split Screen" TV Spot and 360° Campaign
Flow is the Caribbean region's leading provider of mobile phone and internet services, operating in Jamaica, Curaçao, Bahamas, Barbados, the Caymans, St. Vincent, and the rest of the Caribbean islands. Flow asked us to create a TV spot and accompanying campaign to promote a new "hybrid" mobile + home internet bundle that offered consumers the chance to save 50% on mobile service.
We positioned the campaign around the question: "Why pay full price when you can pay half?" and used a split screen effect to visually illustrate the idea of "half." We hired local St. Vincent talent and production partners, and cast a popular Caribbean Instagram influencer in the lead role.
We supported the TV spot with a 360° campaign in radio, print, online, social, email, and out-of-home.