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HughesNet Fusion :: Long-form Video and Digital Ads

 

Hughes, the #1 provider of satellite Internet service in North and South America, has been my client for over 20 years. I've worked with their consumer division HughesNet across three different agencies.

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In summer 2023 I worked with Hughesnet's general market agency to write and creatively direct this long-form explainer video for HughesNet. It introduces HughesNet Fusion, a new product offering that blends satellite and wireless technologies into a single, hybrid internet connection for people in rural America.

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The video blends stock video footage with live-action video we shot in studio against a green screen, along with animated graphics, music and voiceover.

The long-form video is meant for web use on YouTube and web landing pages. For social media and paid advertising, I also created a set of four 15-second videos in several formats: 16:9, 9:16, and 1:1.

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