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HughesNet Fusion :: Long-form Video and Digital Ads


Hughes, the #1 provider of satellite Internet service in North and South America, has been my client for over 20 years. I've worked with their consumer division HughesNet across three different agencies.

In summer 2023 I worked with Hughesnet's general market agency to write and creatively direct this long-form explainer video for HughesNet. It introduces HughesNet Fusion, a new product offering that blends satellite and wireless technologies into a single, hybrid internet connection for people in rural America.

The video blends stock video footage with live-action video we shot in studio against a green screen, along with animated graphics, music and voiceover.

The long-form video is meant for web use on YouTube and web landing pages. For social media and paid advertising, I also created a set of four 15-second videos in several formats: 16:9, 9:16, and 1:1.

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