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HughesNet Fusion :: Long-form Video and Digital Ads


Hughes, the #1 provider of satellite Internet service in North and South America, has been my client for over 20 years. I've worked with their consumer division HughesNet across three different agencies.

In July and August 2023 I wrote and creatively directed this long-form explainer video for HughesNet, America's #1 provider of high-speed satellite internet. It explains HughesNet Fusion, a new product offering that blends satellite and wireless technologies for a lower-latency, more responsive internet experience in rural places.

The video blends stock video footage with live-action video we shot in studio against a green screen, mixed with animated graphics, music and voiceover.

The long-form video is meant for web use on YouTube and landing pages. For social media and paid advertising, I also created a set of four 15-second videos in several formats: 16:9, 9:16, and 1:1.

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