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Smirnoff :: Super Bowl Marketing

Smirnoff is an official sponsor of the NFL. The company launched a series of national activations around Super Bowl LVI — including a surprise Game Day experience for remote Alaskan miners, a celebrity party in Los Angeles with Anthony Anderson, and a pre-game event at SoFi Stadium on Super Bowl Sunday.


We supported these activations with comprehensive social media strategy and content. Watch the recap video:

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