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Social Media Marketing for the World's #1 Vodka Maker


Along with classic No. 21 Vodka, Smirnoff produces speciality vodkas, flavored malt beverages, hard seltzers, and seasonal beverages. Social media plays a large role in promoting these product portfolios throughout the year. As a creative director with Smirnoff's social media agency, my work encompassed both paid and organic social media for Smirnoff's product lines.

One of our overarching objectives was to remake Smirnoff's social media presence to be more appealing to Millennials and Gen Z (21+). We introduced a more playful, contemporary visual and verbal style, along with an emphasis on newer formats like Instagram Reels.

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