DENNIS HUNTER
Marketing America's #1 Satellite Internet Service Provider​
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Hughesnet is the leading provider of satellite internet service to people in rural America. They have been my client for over two decades, across three different agencies.
Over the years I've created many comprehensive 360° campaigns for Hughesnet — including nationwide TV spots that went on air in 2013, 2015, 2023, and 2025.​
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Most recently, in 2025, I wrote and supervised creative production of a new campaign spanning TV spots, YouTube, Meta ads, web videos, and more.
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2025 TV SPOT (60-second version):
2025 TV SPOT (30-second version):
2023 Rebranding Campaign​
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In 2023 Hughesnet launched a new generation of its service powered by JUPITER 3, the largest and most advanced commercial communications satellite ever built — parked in a geostationary orbit 22,000 miles from earth, with a wingspan the size of a ten-story building.
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I helped the company rebrand every aspect of its marketing and communications for the new service. The keystone of this brand relaunch is a set of two national TV spots that represent a major leap forward for Hughesnet.
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I developed a quirky spokeperson character named Hugh, who adds a friendly face and a touch of light-hearted humor to the Hughesnet brand. ​
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I conceived and wrote these spots and served as creative director, supervising every aspect of the pre-production, filming, and post-production phases: concepts, scripts and storyboards, character development, casting, locations, wardrobe and props, filming, editing, voiceovers, music, color correction, VFX, sound engineering, and more.
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2023 TV SPOT (60-second version):
We also created a 30-second spot that is a hybrid between direct-response and branding, to add buzz and excitement about the new satellite and the things made possible by this cutting-edge new technology.
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2023 TV SPOT (30-second version):
Earlier TV Spots: 2013–2015
"Ubiquity" 60-second Spot
2013 was another key moment in the evolution of the Hughesnet brand, as the company launched the fourth generation of the service under a new brand extension, HughesNet Gen4, with faster speeds and greater download capacity. Supervising a team of art directors, producers and creative professionals, I created an innovative TV spot that became the most successful one in HughesNet's history.
"Ubiquity" was a massive production involving four scripts, multiple interwoven storylines, 18 actors, and 10 sets—all filmed in a studio in Brooklyn during a blizzard that shut down New York City.
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The commercial was so successful at making the phone ring that the client kept it on-air for over three years.
HughesNet "Possibilities" TV Spot
HughesNet asked for online video for their annual sales meeting—one that would ramp up the emotional appeal of their brand for internal audiences. Produced on a shoestring budget, the video used stock footage, supers, and music to deliver an emotional message about the benefits of HughesNet service.
The sales meeting video was so popular with Hughesnet executives that the client asked us to repackage it into a consumer-facing TV commercial. We reconceived the video for TV with a new script, music and voiceover, but kept the heartwarming, emotional spirit of the original.