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Building a Better Future for South Florida's Largest Food Bank


Feeding South Florida has long been recognized as one of the leading organizations working to solve hunger and food insecurity in South Florida. But over time, FSF had evolved to deliver a broader range of services that support and empower families, including workforce training, job placement, life skills development, assistance with benefits, and more. The organization needed a campaign to help communicate this broader vision and purpose.

I developed a new positioning — More Than Just Food — and brought it to life in a video script that explains FSF's evolution and expanded mission.

I then developed a launch campaign that included outdoor, social, and digital display ads that highlight the empowering, humanistic nature of FSF's services — far more than just providing food.

Outdoor, Digital Display, and Social Ads

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Video Script (Voiceover)

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