DENNIS HUNTER

Optimum Business :: Multicultural Marketing (Print Ad)

 

 

Optimum, a leading provider of cable TV and Internet services in the tristate area, wanted to target the growing, lucrative market of South Asian business owners and entrepreneurs in the region. Our team conducted cultural research to identify the unique cultural point of view and messaging needs of the South Asian business audience. Based on the findings of our research, I developed this print campaign.