Flow Business :: B2B Brand Launch in the Cayman Islands
Flow is the Caribbean island region's leading provider of mobile phone and home internet services for consumers. They also provide high-speed connectivity and premium services to small and large businesses in the region.
In the Cayman Islands, Flow's services were still being sold under the company's legal name, "Cable & Wireless." They asked our team to create a print and digital campaign to help rebrand, launch, and reposition small business connectivity offerings under the Flow brand name.
Our campaign was built around my headline: "Turning Small Businesses into Mighty Ones." The main visual depicted a small business owner interacting with empowering business capabilities at her fingertips in the style of the film "Minority Report."