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"Always On" Marketing for the World's #1 Vodka Maker


Along with classic No. 21 Vodka, Smirnoff produces speciality vodkas, flavored malt beverages, hard seltzers, and seasonal beverages. Social media plays a large role in promoting these product portfolios throughout the year. Spanning hundreds of deliverables, my work encompassed social media (both paid and organic) for all of Smirnoff's product lines.

One of our overarching objectives was to remake Smirnoff's social media presence to be more appealing to Millennials and Gen Z (21+). We introduced a more playful, youthful visual and verbal style, along with an emphasis on newer formats such as Instagram Reels.

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