DENNIS HUNTER

"Always On" Marketing for the World's #1 Vodka Maker

 

Along with classic No. 21 Vodka, Smirnoff produces speciality vodkas, flavored malt beverages, hard seltzers, and seasonal beverages. Social media plays a large role in promoting these product portfolios throughout the year. Spanning hundreds of deliverables, my work encompassed social media (both paid and organic) for all of Smirnoff's product lines.

​

One of our overarching objectives was to remake Smirnoff's social media presence to be more appealing to Millennials and Gen Z (21+). We introduced a more playful, youthful visual and verbal style, along with an emphasis on newer formats such as Instagram Reels.