DENNIS HUNTER

Social Media Marketing for the World's #1 Vodka Maker

 

Along with classic No. 21 Vodka, Smirnoff produces speciality vodkas, flavored malt beverages, hard seltzers, and seasonal beverages. Social media plays a large role in promoting these product portfolios throughout the year. As a creative director with Smirnoff's social media agency, my work encompassed both paid and organic social media for Smirnoff's product lines.

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One of our overarching objectives was to remake Smirnoff's social media presence to be more appealing to Millennials and Gen Z (21+). We introduced a more playful, contemporary visual and verbal style, along with an emphasis on newer formats like Instagram Reels.